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  Why Guest Blogging is Bigger Than Ever in 2013

Posted by Kevinjcull on July 23, 2013

Guest blogging has been a popular aspect of online marketing for several years, but today it’s bigger – and more important – than ever.  There are many benefits online marketers or companies will enjoy, some of which we will cover below.  Over the past year or so, content creation has become one of the main areas of focus for SEO, as Google wants to offer users of the internet the best possible experience, and relevant results as they search.  Because a blog IS content, what better way to become more visible, demonstrate your authority in your niche, or enjoy more targeted traffic than through guest blogging?

There is no doubt you want to contribute to your own blog, but that alone isn’t enough.  In order to make the most of your online presence you may want to consider contributing as a “guest” on relevant blogs.  Yes, it will likely be time consuming and “free” content for the blog owner, but the benefits are worth the time and effort. 

Guest blogging

Just what are these benefits?  Here are a few of the most important:

  • Build your credibility – With so many scammers online today, it’s hard for users to really trust a company, individual, or their products/services.  Guest blogging makes it possible for you to become more credible and trusted by those interested in what you have to offer.  Admittedly, it’s hard to be accepted as a guest contributor on well-known authority sites, so start smaller and build your way up, collecting all of your guest posts in your portfolio for use when you attempt to get published on more established blogs.
  • Expand your social media horizons.  Today there is something known as Author Rank; the higher your rank, the higher your content will show up on the search engine results pages (SERPs).  Establishing social proof that your content is valuable is essential, and what better way to do that than through social media?  When a reader enjoys your guest post article, he or she is likely to share your content on Facebook, or follow you on Twitter.  This builds interest in your other content, and allows you to grow the number of people who follow you.  All important today for good SEO!
  • Increased exposure.  Search engines today gauge the importance of content on how much exposure the author gets.  For instance, authors who publish large amounts of valuable, quality content on blogs and websites garner the attention of not only humans, but search engines.  The more your name or company is mentioned, the better in terms of building a trusted reputation and brand awareness.

Naturally, a great post will send more traffic to your own website out of the curiosity of those who read your blog posts and want to learn more about yourself, your company, or your products.  While link building isn’t the primary reason to participate in guest blogging as it once was, it is still a great benefit!  If you concentrate on creating valuable, engaging and useful content and distributing it all over the web, you will reap amazing rewards for all of the time and effort you spend.  Think of it this way:  Guest blogging is an effective marketing strategy that doesn’t cost you anything!

At SEO Service Pros, our mission is to help companies become more visible online thereby increasing leads, conversions, sales, and brand awareness.  Contact us today for all of your SEO and internet marketing needs!

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