Building a brand name is important to any business, particularly given the competitiveness today both online and off in nearly every industry. Consumers tend to trust brands they know well, versus those they have never heard of. What does a brand name do, really? It helps make your company/products/services memorable, and helps consumers identify with you, building your reputation, authority, and their trust in your business. So, how can you use social media marketing to build a brand name for your company? Here are a few of our thoughts.
When you work during the daytime hours, it’s often hard to connect or network with others on a consistent basis. For many, a tight budget simply doesn’t allow for extensive advertising, so you must stretch your marketing dollars and make them work for you. For the most part, effective social media marketing can be accomplished without spending any money!
Use content to share your expertise. Content doesn’t always have to be promotional. Through your blog posts, articles, website pages and other content, you can share with the community about many aspects of your business, including your products/services, your employees, experiences, even your culture. Ultimately, you want to provide value to those in your community online.
Always keep in mind that if your only goal is to make money, people will run from you like the plague. Be transparent; truly care about those in your online communities and their needs. Let them see that there is a real human behind your company. Social media marketing is one of, if not THE best way to build your brand name online today!