Unless you’ve been hiding under a rock for the last couple of years, you know social media plays a huge role in the success of online businesses in countless ways. Branding, becoming more visible to your target audience, building trust, positioning yourself as an authority in your industry – these are all aspects of online marketing that can be accomplished through social media.
Even if you’re an expert in networking with others, there are a few facts about social media we think will amaze you – and perhaps even enlighten you if you still have doubts about the power of social media!
In the beginning (which seems like a century ago), social media was mostly occupied by teenagers, or musical groups as was the case with MySpace (perhaps this rings a bell somewhere in the back of your mind?) It’s almost impossible to imagine the changes in social media over the past five or so years – and that it has become one of the “must-do’s” in online marketing for those who want to compete on any level.
Social media marketing at its core is the process of using social media sites to gain traffic or attract attention to your business, brand, or product. While it is a catch-all phrase for sites that are very different in terms of social actions, age, gender, education level, etc., finding those sites that are the right “fit” for your business is critical. After reading the 2013 facts above, it’s fairly obvious that social media is here to stay – and an important component of every online marketing strategy.