Today, social media is an essential component of any online marketing or SEO campaign. Most marketers realise the importance of engaging in social media, but some don’t realise how important it is to analyse the results of their efforts. Participating in social media without analysing whether what you are doing is working can result in a substantial amount of wasted time and effort. As an online marketer or business owner, you need to understand social media analytics – what it is, and why it’s important.
What is social media analytics? Basically, it’s a method of tracking your activities on various sites including Facebook, Twitter, Google+, LinkedIn, all the rest. Analysing what you are doing can help determine if you are making progress with your efforts, and what’s working – or isn’t. Why spend time on social media activities that don’t yield results in terms of new leads or customers?
Marketing a business online takes an incredible amount of time, and let’s face it – participating in social media can be a large chunk of that time. Social media analytics streamlines it all, making it much easier and less time consuming to determine if you are wasting your time in some areas, or need to put more focus in other directions.
When it comes to social media marketing, businesses should avoid the approach of “throwing something out there” and seeing what sticks. Consumers are all over the web today, using the Internet more and more to not only search for products and information, but to interact with others, giving their own opinions and eager to hear what others have to say. Therefore, it is essential you listen to what consumers are saying about your brand, whether bad or good. This helps you gain insight into your target audience’s preferences, spending patterns, and perhaps most important of all, helps you connect in a more positive way to potential customers, growing your brand.
Are you using social media analytics in your online marketing efforts? There are some amazing tools available today that will help you easily manage your social media efforts, saving you an incredible amount of time and enhancing your success. A few of these tools include the Sysomos Map System , Sprout Social and Followerwonk.
Here are a few highlights of each tool:
The Sysomos Map System is social media software offers
With Sprout Social, businesses enjoy
Followerwonk makes it possible for you to analyse your efforts on Twitter
We advise readers to try out these social media analytics tools – and of course there are others available, we just wanted to give you a little taste of how easy it can really be to analyse your social media efforts!