Online video advertising campaign ROI
Posted by Kevinjcull on February 22, 2013
Effective Online Video Advertising Campaigns Bring Good ROI
Online, there are many methods which can be used to advertise or promote your business, both paid and free. Video advertising is one popular and effective way many companies are connecting with new customers, and tracking your ROI (return on investment) is much easier with this type of advertising versus traditional media such as print and television. If your campaigns are effective, you can expect the increase in new customers and brand awareness to far outweigh the investment!
Digital technologies continue to grow and improve at a rapid pace; compared to other types of online advertising, the cost is low in comparison.
Why are online video advertising campaigns preferable in terms of ROI? Here are a few reasons:
- Trackable ROI. As we mentioned before, ROI is much easier to track for online video compared to other forms of advertising. Anyone can create a marketing message, but knowing how to measure its effectiveness is another matter. By having the data necessary to track leads, conversions, and revenue, its easy to see what is working and what isn’t, so that you can devise an ongoing strategy that is solid and effective.
- Enhanced SEO. Brands rank higher with search engines through the use of online video – that’s a fact. Compared to plain text, videos offer a 41 percent higher click through rate, and search engines even award higher rankings to popular video content. Rather than plain text, search engines prefer content that consists of a “blended mix,” or text and video.
- Engagement versus reach. Sure, every company wants to “cast a wide net” and reach as large an audience as possible. However, with an effective online video advertising campaign, you enjoy increased engagement – which truly qualifies a successful campaign. Audiences tend to recall brands twice as often through online video than with television advertising. Video advertising increases brand awareness exponentially more than other forms of advertising, meaning more people are likely to purchase your products or engage with your brand.
- Improved audience targeting. You can rest assured that your advertising dollars are not being wasted through online video advertising campaigns on YouTube and other websites offering cost-per-view formats. Finding a channel or video suitable for your advertising needs and that zeros in on your target audience is simple given the sheer breadth of video content across the web today.
- Essentially, online video is the new “television” of today, making it easier than ever before to put your company and products in front of your target audience. Compared to other forms of advertising, an effective campaign can result in an amazing ROI. Consider web video production when you want to make the most of your advertising budget!