Decided Link Building is a Thing of the Past? Not So Fast
With all of the changes that have gone on over the past couple of years with Google, constant algorithm changes (think Penguin), and SEO, some have come to the conclusion that to be on the safe side, it’s best to just stop link building. Not so fast! Link building is still a key factor in obtaining better visibility in organic search. Sure, it’s more difficult and time consuming than it once was – and it’s not sexy. News flash: Building relevant, quality links is still the most effective way to rank higher in the search engine results pages, according to Search Engine Watch.
In the past, online marketers implemented what would today be referred to as link “schemes” rather than link building. Webmasters would gather links any way they could, whether through link exchanges, link farms, buying links from sites with higher ranking, writing hundreds of articles for submission to article directories for the purpose of obtaining a back link, creating press releases and distributing for the same purpose. Ultimately, the more inbound links you had, regardless of where those links came from, the better off you were in terms of higher ranking and importance. Today, websites get penalised for what is now known as “spammy” link building.
Now that everything you ever knew in the past about link building are tactics you want to avoid at all costs, what can you do?
Here are three methods of link building that are safe and effective in 2014
1. Keep in mind that today, quality means very little – but quality means everything. Instead of wasting your time building links on blogs that are designed for the purpose of guest posting, gather a handful of inbound links from websites considered authority or highly trusted sites by search engines.
2. Make sure your link building efforts focus on relevance. In other words, links that come into the pages of your site should be placed on pages where those reading the content would have a genuine interest in learning what is on the other side of that link – your pages, which are relevant to what the visitor was just reading on the other website/blog.
3. This is the most difficult, but also the most rewarding; make a concerted effort to acquire links given by editors of a website in your external link building efforts. These are typically links that must be approved by a human, who will likely only accept links that add quality or value to their own sites.
Ultimately, link building is still essential – it’s difficult, and shortcuts won’t cut it in today’s online arena
Links DO still matter, so if you want your website to rank higher in the SERPs, you must consider building strong inbound links.
Implementing a variety of tactics to build links is essential, considering that link tactics change constantly – just avoid the “spammy” tactics mentioned above.
No one marketing activity will give you the great results you want online, so mix up link building with blogging, content marketing, social media, and other marketing strategies.
Your website or blog pages should “earn” links, or in other words content should be so informative, compelling, or engaging that others in your industry or relevant industries want to link to your pages. Natural links are the best kind, so keep this in mind when creating content. Deliver quality and solutions, and obtaining the links that Google likes won’t be so difficult!