Monthly Archives: March 2013

Building a brand name is important to any business, particularly given the competitiveness today both online and off in nearly every industry. Consumers tend to trust brands they know well, versus those they have never heard of. What does a brand name do, really? It helps make your company/products/services memorable, and helps consumers identify with you, building your reputation, authority, and their trust in your business. So, how can you use social media marketing to build a brand name for your company? Here are a few of our thoughts.