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Category Archives: Content Marketing

  PPC (Pay-per-Click) – Increasing Returns and Optimising Customer Experience for Exceptional Results

As a business, it’s important to know that using PPC (pay-per-click) to promote your business can result in great success in terms of increased leads or customers – but it can also burn a hole in your pocket, or even …

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  SEO – Delivering the Best Search Experience to Users

Once upon a time, SEO or search engine optimisation was all about using tactics to make a website more enticing to search engines. Today, it’s all about the user experience – you might even call it “search experience optimisation.” Search …

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  Content Marketing, the Pivotal Point of All You Do Online

Today, content marketing is the ‘pivotal point’ or basis of everything you do online, the key to achieving better visibility, higher search engine ranking, and brand recognition. Every company with a presence online, whether B2B or B2C, must have an …

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