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Category Archives: Search engine optimisation

  PPC (Pay-per-Click) – Increasing Returns and Optimising Customer Experience for Exceptional Results

As a business, it’s important to know that using PPC (pay-per-click) to promote your business can result in great success in terms of increased leads or customers – but it can also burn a hole in your pocket, or even …

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  Social Media for Better Brand Awareness and Visibility

Social media accomplishes many goals for businesses, but one of the most important is building brand awareness. Building your brand is essential; a strong brand represents customers’ trust and their strong belief in your products and services. This awareness can …

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  SEO – Delivering the Best Search Experience to Users

Once upon a time, SEO or search engine optimisation was all about using tactics to make a website more enticing to search engines. Today, it’s all about the user experience – you might even call it “search experience optimisation.” Search …

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