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Category Archives: Digital Marketing

  Conversion Rate Optimisation Made Simple

Regardless of what type of business you are in, it is important that your website converts well.  Whether you have an ecommerce store or other website, the primary purpose of your site is to convert users to qualified prospects or …

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  Reputation Management is Essential Online

Here’s a quick quote from Online Reputation Management for Dummies Lori Randall Stradtman:  “Where do you hide a dead body?  On the third page of Google results.  When you think about it, this is so true.  What company wants to …

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  Why Should You Apply Two Different Approaches for Keyword Research in SEO and PPC?

Keyword research difference for SEO & PPC

Many people believe that performing keyword research for and SEO or PPC (pay-per-click) campaign is approached in the same manner, but that actually isn’t the most effective way to go about it.  Search engine marketing experts know that by combining …

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