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Monthly Archives: March 2013

  The Best Ways to Build a Brand Name Using Social Media

Building a brand name is important to any business, particularly given the competitiveness today both online and off in nearly every industry. Consumers tend to trust brands they know well, versus those they have never heard of. What does a brand name do, really? It helps make your company/products/services memorable, and helps consumers identify with you, building your reputation, authority, and their trust in your business. So, how can you use social media marketing to build a brand name for your company? Here are a few of our thoughts.

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  How Can You Optimize Photos for Search Engines?

Many people optimize their websites for search engines, but fail to optimize the photos or images included in their pages. Optimizing your content, page titles, meta tags, etc. is important, but it’s also essential to optimize your photos for additional …

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  The Importance of Author Rank in SEO

There are several major trends currently impacting SEO, one of them being author rank. Back in December of 2012, many marketing experts were announcing their views on what marketers should do in order to prepare for a successful 2013 in …

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